Brian Newman has a good response to #25 of my current 38 Ways The Film Industry Is Failing Today.
Brian recommends some good specific action to start to solve this issue (how the film industry does not know its audience). He sums up the situation well:
I understand the whole “I’m an artist, not a marketer” thing, actually, but in this day and age, to not think about your audience in advance is not just poor business, it ignores the fundamental changes that have hit every business and every art form – that audiences are more participatory, so you can’t just try to engage them with a product and no conversation.
But read his post and get the whole thing. He’s a smart guy and worth your time.
