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April 22 at 8:15am

Simple Fixes: Lock Your Hashtag Early

By Ted Hope

Filmmakers should supply Film Festivals with their film’s hashtag at the time of application to the festival and then stick with it.  Which of course means filmmakers should select a hashtag early and not deviate from that hashtag.

Which brings up the question of “what makes for a good hashtag?”.  Short.  Distinct.  Recognizable.  Easy to remember.

The hashtag is how people can communicate about the film across all social media.  It is a search device.  Ideally then the film festival can use your hashtag whenever the film is mentioned.


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