A little high weirdness for your Saturday morning…
Fortunes, an experimental comedy from Greg Barth on Vimeo.
Thanks to the Disposable Film Festival for tipping this off to me.
Month: March 2014
Isn’t it about time that the majority of the films could claim that:
By Charles Peirce
Deep Metaphors are a concept from Harvard Professor, marketer, and researcher Gerald Zaltman that find their obvious use in marketing but have many possible applications for communication of all kinds. They are similar to Archetypes and Archetype Theory in that they represent a base symbolic language which communicates via the subconscious. But whereas Archetype Theory is based upon Jungian psychoanalysis, Deep Metaphors come primarily from the study of cognitive science, neuro-imaging, and linguistics. While not a substitute for Archetype Theory (nor a replacement), they are a useful tool in dealing with many issues of marketing, not least among them market segmentation and niche audiences.
Many of my former assistants are ruling the film world now. I look forward to many more joining their ranks.
And I don’t throw things at them, ever!
By Roger Jackson
Previously: VOD Myths vs. Reality
We’re often asked what makes Kinonation different from other VOD distribution companies. While we are both a content and a distribution venture, we tend to regard ourselves as – above all – a technology company. And it’s technology innovation that allows us to do things a little differently. Here’s what we’re building for filmmakers – 9 points that define our business philosophy and operational goals.
By Colin Whitlow
In this guest Filmonomics post adapted from his initial think pieces on the Cinema Research Institute (CRI) blog, CRI 2014 fellow Colin Whitlow explains why the film industry would benefit from a dedicated performance index – and how he is approaching building just such a valuable tool.
The film industry is weakened by the absence of an objective, transparent measuring tool for would-be film investors. Many mature industries have created an index to help the investment community get a read on the sector’s financial climate. The Dow Jones Industrial Average, a price-weighted average of 30 significant stocks traded on the New York Stock Exchange and the Nasdaq, serves as a real-time proxy for mainstream financial market activity and economic health. The Case-Shiller Home Price Indices, calculated and kept monthly by the statistical rating organization Standard & Poor, are well-respected indicators of real estate performance in the U.S. Even esoteric asset classes such as fine wine and collectible art have their own benchmarks. But the film industry has no such like-for-like barometer.
As a producer, not only do you need to understand the business of film, you inevitably have to explain it to your investors.
Your investment in
