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April 25 at 11:11am

Media Brands Of The Future

By Ted Hope


“Media brands of the future will be built upon a core principle of agility, a fragmented model of multiple revenue sources, verticals, consultancy, research, events and online advertising.

Other earned revenue streams—such as event hosting, marketing services and web consulting, could become a critical component to the broader, long-term picture. For now, these various streams remain small, accounting for about 7% of the whole according to Pew, but that’s set to change.”

http://shaneoleary.me/blog/index.php/fragmentation-and-revolution-this-is-the-future-of-media

 


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