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June 4 at 11:00am

How Well Is Online TVOD Working Right Now?

As a great compliment — whether planned or not — to Marc Schiller’s recent post on Current Trends On Indie Film Online Marketing And Distribution, VHX has released a nicely present set of stats on their platform including:

  • How Much?
  • Where?
  • How?

You have to check it out if you are in the Indie Film Biz.

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December 9 at 6:17pm

Can Direct Distribution Benefit From Coupons?

Yes!  Interesting post by VHX today on how dynamic pricing via coupons can truly stimulate sales.

“When they’re substantial (we’re talking 50% or more) and last a short time (a few days or less), coupons have a proven record of increasing sales – and not only by a little. On average, offering steep, short-term, “flash sale”-style discounts on VHX resulted in 4x higher conversion rates and 6x more sales week-over-week.”

Check it out here.

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