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Let’s say you are one of the biggest corporations in the universe, and you own the most successful company in a particular sector, and they in turn own one of the most popular purveyors of a particular type of product; and, well, in some ways there is no denying that each of you are revolutionary. Between the three of you, you have provided an unprecedented structure that allows anyone to reach virtually everyone at what appears — on first blush — to be no cost, or at least very little. On top of that, you give people a way to actually make a few cents on what they love doing anyway (pennies for your passion, pennies for your passion — we don’t even need a rallying cry in this world of win win). Does this alleviate the need to work ethically or even just the need to do the right thing?
Not sure what I am writing about? Well…. If you haven’t yet read or heard about the contracts that Machinima, Maker Studios, and other YouTube partners have evidently demanded their makers sign, you might want to.
But be warned this knowledge may cause harmful [...]